What You Missed At SXSW V2V 2014

Written by on August 8, 2014 in Blog, Events, Featured, Startups - No comments
SXSW V2V 2014

By Guest Writer: Helene Kwong

SXSW has done it again with V2V: great “mini” SXSW packed with unique sessions towards startups and entrepreneurs. I had a great time again this year and met more engaging minds during the few days in Vegas. This year’s SXSW V2V was held July 13 – 16, as opposed to last year’s being in August. We were luckily still in The Cosmopolitan for the conference, though.

Helene Kwong

Helene Kwong

This year we had the Korean Startup Lounge instead of Kauffman’s UPGlobal Lounge last year: approximately 10-15 startups from South Korea were showcased in this lounge, each with their own demo. There was even a startup pitch round in the lounge, allowing for all of us attendees to check out what’s happening in tech from South Korea.

The overarching theme throughout the conference seemed to be about becoming fearless: all three opening keynotes talked about fearlessness and how each speaker took the leap of faith to advance in their lives up until the present. The sessions that stood out most for me were:

“Supercharged Storytelling” by Martin Waxman – I got a great overview of how to utilize content marketing to its fullest potential in my business work. Despite seeing all these posts online talking about the importance of content marketing, I found Waxman’s presentation much more personable and understandable.

“Meditate to Innovate!” by Lauren Fritsch – Even though I have meditated before, I enjoyed listening to Fritsch’s talk about how meditation can help with creating new ideas and opportunities in our careers.

Lauren Fritsch during her session on Meditate to Innovate

Lauren Fritsch during her session on Meditate to Innovate

“Customer-Centric Email Marketing” by Ros Hodgekiss, Justine Jordan, and Colin Nederkoorn – Such an informative session with all the information I need for a good email marketing campaign. My only disappointment was that this session was one of the last ones on the closing day. Not enough time to soak it all up!

Shoes for Thought from Ari Horie, the first morning keynote speaker

Shoes for Thought from Ari Horie, the first morning keynote speaker

Overall, V2V 2014 was a delight just like last year’s: love all the connections, socials, and sessions that make V2V unique. Perhaps I’ll be at V2V 2015 if my schedule permits!

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